By: Shauna Clark
It’s a new year, are you curious about how to boost your digital marketing game in 2024?
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice; it’s a survival tactic. This truth hit me like a ton of likes during one pivotal moment when I learned the power of embracing FOMO (Fear of Missing Out) in the realm of social media trends.
Picture this: I’m scrolling through my social feeds when I stumbled upon a post about a new feature that promised to revolutionize the way businesses engaged with their audience. Intrigued and slightly worried about falling behind, I decided to dive headfirst.
Excitedly, I integrated the suggestion into my social media strategy. As it turns out, engagement rates skyrocketed, and my brand stood out amidst a sea of competitors.
FOMO became my ally, pushing me to regularly scour industry updates and devour the latest articles on emerging trends. The fear of missing out transformed my approach to digital marketing into a driving force for innovation and effectiveness.
As a digital marketer, it is extremely important to stay current on trends in order to effectively communicate your message and retain customers. Digital marketing success depends heavily on adaptability and awareness.
In a recent article from Forbes magazine, Kat Shee, VP of Marketing at GROW recommends, “Don’t let your content go to waste because you’re not staying on top of your platform’s latest changes.” GROW is a community-based, private online retailer-only group based in Los Angeles.
Most digital marketers are trained to know that each platform has their own unique features and benefits and use each of them accordingly. They are also aware that while some platforms communicate with their customers’ needs, other platforms miss their mark in reaching every customer intended. Analyzing the buying and engagement habits of the customer should always be included as a layer in the marketing journey.
How often do you check for updates on your favorite digital marketing platforms? There are a plethora of tips and suggestions on digital marketing best practice. The most powerful solution is to leave the marketing up to the professionals. Hiring marketing experts such as Harvest Pursuit to professionally manage your digital marketing will allow you to consistently achieve your marketing goals.
Now let’s get the inside story on the fundamental tools that most professional digital marketers and agencies typically utilize on a regular basis. Here is a brief rundown – in no particular order – of some measures that require low effort and high impact for this year’s marketing strategy.
Google My Business
- Optimize for mobile. Customers who searched for products on a smartphone visited the site that same day.
- First impressions still matter. Sharing photos and videos on a business profile is a key component of this platform.
- Branding. Visually branded profiles maintain the legitimacy of a product.
- Integrate eCommerce. When business pages are linked to eCommerce it provides seamless purchasing for customers.
- Increase emotional content. Users are responding to positivity and emotions regularly resulting in organic engagement.
- Video is still queen.Posting videos will result in high interactivity with audiences. Going live on a regular basis is an additional productive technique.
- Share your causes. Younger generations care deeply about what a company believes in.
- Stickers and tags. Making products shoppable with tags provides easy access to purchasing activities.
- Post length. The length of a post should be within a 400-600 word range.
- Post content. Statistics should dominate the content of posts along with adjacent industry information.
YouTube
- Keywords. Use broad keywords in the description, and longtail keywords and phrases of 3+ words helps increase rankings.
- Subscribe button. Continue to suggest the user subscribe to a channel in every video and in every video’s description.
Blogging
- Optimal length. A blog with over 3,000 words helps promote a site in SEO rankings.
- No more lists. The days of “Top 5” lists are over.
- Headers. Use of relevant headers are immensely important to increase the open rate of an email.
- Audience led content. Including products, links, and articles that appeal to an audience is good practice.
In addition to the above suggestions, the hot topic is Artificial Intelligence and its usefulness throughout every aspect of marketing as well as our everyday lives. There will be no stopping the trajectory of the utilization of AI. The benefits are massive and widespread. Therefore, it is a good idea for professional marketers to acquaint themselves with the tools that AI has to offer and adapt them to their marketing routine. Jaci Schreckengost, at Mountain.com outlines some marketing strategies in AI-Powered Marketing in 2024: A Playbook for Success.
Attempting to stay on top of the digital marketing trends on your own is a dauntless task. The landscape of social media is constantly changing and evolving. As soon as this blog is posted, a number of platforms will likely undergo updates and advancements. This behavior is not only a trend, it is the industry standard. Hiring a professional digital marketing manager or agency is a good use of any marketing budget and, ideally, maintain your current audience plus cultivate customer loyalty. Harvest Pursuit has the training and experience to stay on the pulse of increasing changes in the digital marketing landscape.
In the fast-paced world of digital marketing, where trends evolve at the speed of a double-tap, my journey taught me the importance of being in a perpetual state of learning and adaptation. Staying on top of trends isn’t just about following the crowd; it’s about leading it, armed with the latest tools and insights.
Prepared to take your digital marketing to the next level in 2024? Ensure you remain nimble and enthusiastically welcome the forthcoming changes in digital marketing.