I recently read an interesting statistic that 80% of jobs are obtained through networking and referrals. It seemed like a shocking amount to me, but then I thought about how I got my two current jobs. I got my foot in the door with my remote teaching position by sharing with a coworker that I wanted something with the flexibility I desired as a mom. Weeks later when a friend told her about an opening with a remote program, she shared my information. And I became a Virtual Assistant for Harvest Pursuit when I responded to Courtney’s post on Instagram about looking to build her team.
Both of these roles were achieved by stepping out of my comfort zone and talking with those in my network, both near and far. While it might feel awkward responding to a post when you haven’t seen them in years, it can open up a door for you to explore your passions and learn new skills. Whether you realize it or not, these interactions are all forms of networking!
Networking isn’t just about attending alumni happy hours or passing out business cards at trade shows anymore. The majority of networking happens online through platforms like Facebook, Instagram, Twitter, and LinkedIn. So how do you network successfully in this virtual world?
Make sure your profiles are up to date and reflective of who you are as a professional. LinkedIn is great for connecting and developing professional relationships, gaining exposure to hiring managers, and demonstrating credibility in your field. While you can connect with people from your alma mater or previous employers, you can also use LinkedIn to seek out individuals who work in a field you are trying to get into or are employed at your dream company.
When you reach out to individuals you don’t have a relationship with, still make it personal. Many automated messages get sent through LinkedIn, so it’s important to stand out. Ask for more information about something on their page or find a personal connection you can make with them to open the gate of communication.
Attend events! LinkedIn and many other platforms offer free networking events. There are endless opportunities to develop your skills, try something new, and expand your circle, if you just say yes.
Lastly, don’t be afraid to take your networking offline! If you’ve been having an intriguing conversation with a recruiter, ask for an interview! If you have met someone with skills you’d like to develop, ask them to meet for coffee to coach you!
By Cate Ortiz