Instagram is now allowing posts to appear in Google Search Results. This means a simple Google Search could lead users to your Instagram page, even if they don’t have an Instagram account. Here’s what that means for your visibility and how you use social media.
What’s New
Instagram now allows public posts to appear in search results. In previous years only usernames and bios were searchable. With the new update, posts, captions, carousels, and reels will appear with previews.
With the right content, businesses can now drive organic traffic to their social media without the use of paid advertising. This new opportunity means your team will now need to look at Instagram as engagement and search content.
If you haven’t been utilizing your social media to market yourself, now is the time to do so.
How To Take Advantage Of Your Social Media
Update Your Bio
Bios are searchable too, and it’s the first thing potential clients see when looking at your page. Make sure yours is as descriptive as possible and includes what you do and who your customers are.
Use Keywords
Keep Search Engine Optimization (SEO) in mind. When writing captions and hashtags, use keywords so your post appears in a Google Search. The more specific, the better.
Add Alt Text To Every Image
In addition to accessibility, alt text will let Google know exactly what is being shown in your photos. Include as much description and detail as possible.
Revise Past Posts
If your account is public, all of your posts are searchable. This means you have the chance to go back and revise your previous posts. If you have a great photo but the caption lacks detail, edit the post to be more SEO-friendly.
Track Your Google Analytics
When tracking your social media analytics, be sure to include Google Analytics or Instagram’s “External Sources” to see how many visitors are from a Google Search.
Why This Matters
In the past, your Instagram posts were for your followers. Now, your posts are for potential customers searching for your services on Google. With the right tools, your social media can double as a form of free advertising.
Need help managing your social media? At Harvest Pursuit, our dedicated team of Social Media Coordinators can help grow your online presence. Book a complimentary consultation to find out more.
By Lauren Calta